[ ★ ISSUE_000 // LIMITED EDITION ]

THE ESTABLISHMENT

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[ COLOURWAY // SELECT_UNIT ]
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// THE ESTABLISHMENT â€" colour print. The old guard in full regalia.

The bowler hat draped in Union Jack. The umbrella crossed like a weapon. The skull wearing it all with a grin that says: I was here before you and I'll be here after.

Colour print on OXY_BLACK. This is Issue 000 â€" before the archive started, when it was just one image and a name that hadn't been earned yet.

220gsm heavyweight cotton. Colour screen printed in Britain. Wash inside out at 30°C. No tumble dry.

[ FIELD_MANUAL // TECHNICAL_SPEC ]
ENTRYISSUE_000 // THE ESTABLISHMENT
EDITIONLIMITED // PRE-ARCHIVE // NOT REPEATED
PRINTCOLOUR // WATER-BASED SCREEN PRINT // UK
FABRIC100% RING-SPUN COTTON // 220GSM
FITUNISEX // REGULAR // CREW NECK
COLOURWAYSOXY_BLACK ONLY
CARE30°C // INSIDE OUT // NO TUMBLE
DELIVERYFREE UK OVER £40 // 2â€"5 WORKING DAYS
[ ASSET // VIDEO // THE_ESTABLISHMENT // BEHIND_THE_PRINT ]
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[ TEXT_01 // THE_ORIGIN ]

Issue Zero.

Before the archive. Before the numbering. When it was one print, one question, and a name that hadn't been earned yet. The Establishment was the first image â€" the skull in the Union Jack bowler, the crossed umbrellas below it. The whole brand is an argument with this image. This is where the argument started. [PLACEHOLDER â€" REPLACE WITH FINAL COPY]

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[ TEXT_02 // THE_CRAFT ]

The Craft.

220gsm ring-spun cotton. Colour water-based screen print, applied in Britain. The extra complexity of a colour print is deliberate â€" Issue 000 earns its edition status in every layer. Soft hand-feel that improves with washing. No cracking, no fading, no apologies. Wash inside out at 30°C â€" tumble dryers are for quitters. [PLACEHOLDER â€" REPLACE WITH FINAL COPY]

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